1969 Silvertone 1460L Japanese Guitar

Silvertone 1460 1

The days are long gone now, but there was a time when the Sears Department stores just ruled!  And if you didn’t have a store nearby, at least you could peruse the famous Sears catalogs.  Man, I just love the old Sears catalogs because they’re like a little time capsule of sorts, encompassing pop culture, technology, and fashion….and of course GUITARS!  I know many of you remember the days of the Sears catalog.Silvertone 1460 2

Now if you happened to look in the Sears catalog in the fall of 1969, you would’ve seen this nice guitar on page 929!  This somewhat fancy guitar was simply called the “Double Pickup”, but it’s more commonly known by the Sears order number, 1460L.  This guitar cost $88 and change back in 1969, and the model didn’t last more than a year.  Just one of the many short-lived models of the time, this guitar was a victim of the sagging guitar market and the many factories that were closing in Japan.  By 1969, the guitar boom was over, which is sort of a shame since the Japanese builders were getting really good!Silvertone 1460 3

I really love the logo on this guitar!  It is a raised, metal logo.  And that stylized script is just cool.  It kinda looks like my cursive writing!  Of course the Silvertone brand is legendary, but by 1969 it was a fading name.  Only one guitar in the catalog was made in the USA (the 1485) and all the rest of the electrics were made in Japan.Silvertone 1460 4

When I first got this guitar, I was sorta shocked at its light weight.  I thought it would be beck heavy but the guitar’s large body allowed for a nice balance.  The electronics were ok, but the pickups were kinda weak sounding units.  These pickups appeared on a few different guitars and always sound just sorta “ho-hum.”  I guess is depends what kind of music you’re into.  The design of the pups was cool though!  The pickups read out in the mid 4k range.Silvertone 1460 5

The neck joint was very interesting on this guitar, because it was like an old Gretsch…the end of the rosewood “floated” over the body.  I’d never seen a vintage Japanese guitar use that technique before, but like I said, the Japanese builders that had survived the crash of the guitar boom, were starting to really get good at the craft.  I look at this model as a sign of things to come.  Notice the volute below?Silvertone 1460 6

So all you youngsters from 1969, did any of you ever own or see this guitar?  Mike Dugan, who plays guitar on all our demos, remembers going to Sears when he was a kid, and seeing stuff like this hanging on the wall.  One of the cool experiences for him is to play these old guitars, even if he couldn’t afford them back in the day.

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11 thoughts on “1969 Silvertone 1460L Japanese Guitar

  1. JAMR says:

    Wow, I remember this particular guitar, looks like a Gibson Barney Kessell but thin, (The Young Rascals), I was one of the fortunate ones: there was a Sears Roebuck store in my town, the equivalent of a Walmart Supercenter today!! From 1962 or 1963-on they had their line of amplifiers on display with a few of the early “Danelectro-style” guitars, which the store manager let us “examine”.

  2. Eddie Phillips says:

    I did purchase one of these from Sears, it had been used so I’m assuming that it had been returned. Bought it for $50 in 1970, still have it. The logo was missing (the outline is still present although) when I bought it. It came with a white pickguard. Still intact, but at some point I had to replace the volume and tone knobs. As a 16 year old at the time, I loved the feedback and howl that I could get out of it. I had one of the Sears solid state, black tolex combo bass amps as well at the time, ultimately frying it unfortunately.

      1. drowninginguitars says:

        I never heard of the US guitars going back to Japan for finishing. Something doesn’t sound right about that and what I know about the Japanese manufacturers. Not saying it didn’t happen, but that would be a rare occurrence. The two versions of this guitar that I’ve seen, look really similar but were made by two separate factories in Japan.

  3. dinner says:

    I recently sold one of these on eBay a few months ago. Wish I would have found this before hand. It was a super cool guitar, loved the logo as well!

  4. Blair says:

    I have my 1460 that I bought new from the Sears catalog. Mine also has the made in the USA stamp inside the body. The guitar however was made in Japan. I have to give credence to the story about Kay sending the bodies to Teisco to be finished. This guitar has been on my possession since it arrived in the mail directly from Sears.

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